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Christy Wright Podcast Channel

Hey, I’m Christy Wright, and this is my podcast channel. I’m a best-selling author, keynote speaker and business coach. I’m also a mom to three kids, a dog, and a hamster that I regrettably agreed to get my oldest son for his birthday. Most of all, I’m a storyteller and teacher. I love using stories to give you practical advice to grow in every area of your life. Whether you need encouragement in your life, practical advice for your business, or hope for your faith, you’re in the right place. Every Monday, you can start your week with my faith-based show, Get Your Hopes Up, as I show you how to get to know God, get closer to Him and get your hopes up again. And every Tuesday, you can learn how to build, run and grow your business with my new show, Business Bootcamp, where I give you the practical steps you want and the tough love truth you need to succeed in business. Whether you’re a loyal subscriber that’s been with me since the Business Boutique days in 2015, or you aren’t even sure how you ended up on this channel, I’m glad you’re here. And I hope you find the hope and help you’re looking for. For more encouragement in life, faith and business, check out ChristyWright.com.
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Now displaying: October, 2018
Oct 30, 2018
It's time to talk about working smarter, not harder in order to increase your productivity. How to Be More Productive With Simple Changes Have you ever wondered how you can be more productive? The solution may be staring you in the face and easier than you think. Here's an example straight from my closet. Every morning I woke up, walked into my closet, flipped on the light, and picked out clothes. And every morning I spent a ton of time just staring at my clothes-well, squinting at my clothes. After months and months, I realized I had a problem. My problem? My energy-saving light bulb. It took time to warm up and actually illuminate my clothes. And every morning I had to either wait for the lightbulb to heat up or squint. You know what I finally did? I put in a normal light bulb! Angels shone down from heaven and I could actually see my clothes when I picked them out. It's funny to think about, but we do this in other areas of our lives, don't we? We live with problems instead of actually fixing them. We've all been there. The sink has been leaking for years. And instead of fixing it, you clean up the puddle every time you use it. We just live with the problem and take extra time every day dealing with the consequences, not the source. You have one sad phone charger with a wire sticking out, and it's on its last leg. Instead of getting multiple phone chargers and leaving them several places around the house, you just carry the one with you everywhere. You lose it or risk electrocution multiple times a day. We live with the broken phone charger instead of taking the time to find a solution. The definition of insanity is doing the same thing over and over again, but expecting different results. Our problems are not going to change until we bring solutions. I get it. We are tired, and solving the root of the problem requires thinking and energy and time. I want to challenge you to use some time and energy to get to the root of some of the problems holding you back. If you want a different result, you have to do something differently. If we're going to work smarter, not harder, we've got to get rid of some of these problems. Three Ways to Work Smarter, Not Harder 1. Stop Press pause on your crazy life for a second. Your brain is CONSTANLY in overdrive. It's going 100 miles an hour all day, every day. If we're going to think outside our problems, we have to stop. You can't identify the root of your problems if there's no margin in your brain. Stop and create some space to think. 2. Think Thinking . . . what's that like? HA! Once you've stopped long enough to create space to think, you might be surprised what you can identify. Think through your day from start to finish, and ask yourself this question: What barriers or annoyances do you deal with? Identify areas that drive you crazy and keep you from getting things done. Things that steal your time but don't have to. Problems that you accept but don't have to. Annoyances you live with but don't have to. It could be a small thing that is a drain on your mental or physical energy. Make a list. 3. Solution Take your list and write out to the side a solution for each of the problems you live with. Most of the "problems" in our lives have a very easy and obvious solution. We just haven't come up with the solution, because we've never taken time to come up with it. You might need to get on Amazon and order several phone chargers, get a new light bulb, set out your clothes the night before, or buy yourself a jewelry case. The Difference Between Problems You Can Solve and Problems You Can't Solve There are problems you can live with and problems you don't have to live with. You probably have some problems that you might have to live with, but I'd be willing to bet that you also have a lot that you don't. Stop. Think. Solution. Stop going 100 miles per hour. Think about what's holding you back....
Oct 16, 2018
Let's talk about perseverance. Perseverance is a quality that will have a huge effect not only on your business, but on your whole life. What Is Perseverance? Perseverance is persistence. It's pursuing something with passion. It's pushing through when things are hard. I'll be honest: Perseverance isn't something I personally struggle with. In fact, I'm so persistent that it's almost a flaw. Sometimes I just don't know when to quit! But that's why I can tell you that being persistent and persevering in my life has been the number one quality that's enabled me to achieve everything that I have. Even when it's hard, even when it's inconvenient, and even when I have tons of obstacles, I still push through.  Why It's So Important to Keep Going When You Want to Give Up Steve Jobs once said, "I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance."1 Half! He believed half of what makes an entrepreneur successful is not money, not fame or a family name, not a business degree or even knowledge. It's perseverance! I couldn't agree more. And you know, there are so many success stories of women who got their million-dollar business idea right after pushing past the point of wanting to give up. People may have thought they were crazy, but they pushed through anyway. Look at Kendra Scott, who started her first business at age 19.2 That business was called The Hat Box, but none of us know Kendra Scott as a hat designer, do we? That's because Kendra didn't find her successful business idea until almost a decade later. She designed her first jewelry collection with just $500 cash, and today, women all over the world (including me!) can't get enough of her fun, girly jewelry and accessories. Related: Ep. 40-Top Traits of Highly Successful Women Then there's J.K. Rowling, who wrote Harry Potter and the Philosopher's Stone as a broke, single mom, fresh off the heels of her mother's death and a divorce. Her book was rejected by 12 publishers before it was finally picked up by one. She was given an advance of less than $2,000 for her work.3 Of course, we now know her as one of the wealthiest women in the world. But maybe you don't want to make a million dollars. Maybe you just want to pay for a trip to Disney World, or be able to quit your day job. On some days, I bet that seems like an impossible dream. Or maybe your business is stalling and you're thinking about scrapping the whole thing. Let me encourage you to keep going. In this episode, I want to help you. I want to help you persevere, and together, we'll tackle your doubts, like: How can I develop perseverance if I'm not a naturally persistent person? How do I keep going even when I don't reach my goal? What should I do when I want to give up? How can I get over the critics and the complainers? Slow and Steady Perseverance with Dave Barnes I am so excited to introduce you to one of the most talented guys I know, Dave Barnes! Dave is a singer, a musician and a Grammy-nominated songwriter. Have you heard the song, "God Gave Me You" by Blake Shelton? It's a huge country hit, and Dave wrote it. I'm a fan and friend of Dave's-and by the way, he's hilarious. In this episode, Dave and I talk about: How God used very humble beginnings to launch Dave's career in ways he could have never predicted Why he felt under-qualified for the first five years in his career but just kept going How to enjoy the small successes along your journey without stressing over "what's next" Leaving margin in your schedule for God to surprise you Why you should listen to your inclinations and let your values dictate your business plan Pep Talk Time! And of course, one of my favorite parts of this podcast is hearing directly from you. So this week, I'm answering your business questions about scaling, passive income and quitting your full-time job. Don't...
Oct 2, 2018
One of my favorite things about business is marketing, and I'm so excited because this week we're diving into a marketing concept known as the unique selling proposition. What is a Unique Selling Proposition? It is one feature or benefit you want to highlight about your product or service. This concept dates back to the 1940s and was used to get people to switch from one brand to another. For examples of this, just Google "1940s soap advertisements," and you'll see some brands touting "lovelier skin" and others promising to "stop BO!" Don't most soaps do both? Yes, but each brand chose to highlight a different feature of its soap. I've taught y'all about this before in many places, including my Business Boutique book, where I call it your unique position. It's the angle you want to take in all of your marketing that lets your customers know why they need to buy from you. In Reality in Advertising, author Rosser Reeves explains the purpose of your unique selling proposition so well. He says, "Each advertisement must say to each reader: 'Buy this product, for this specific benefit.'" He also says, "The proposition must be strong enough to move the masses." Related: Ep. 52-Market Research: How to Know What Your Customers Want So focus on just one feature or benefit of your product-something you want to be known for that is strong enough to move the masses-and highlight that in all your marketing, even if that thing seems obvious. In fact, in this episode, I'll tell you how my college professor taught our class how to sell a toaster by highlighting a feature as basic as its electric cord. But here's another example. FedEx has an advertising campaign right now that grabs my attention every time I see the commercial. In the ad, you see a woman standing in her art studio waiting on a delivery. In another scene, a package is hand-delivered to an elderly man sitting in a nursing home cafeteria. Then there's a little boy peering with wonder at a FedEx box in his living room. A voice-over asks, "What's inside?" Then you see the artist, the senior and the little boy light up as they open their boxes-and the answer comes: "Possibilities." Here FedEx reminds us that receiving a package in the mail is exciting! And if they've done their job right, maybe they've even convinced you that when you send or receive a parcel via FedEx, anything is possible. Doesn't UPS offer a very similar service? Yep. If you use UPS for your shipping and handling, can you send and receive the same things and have it done in the same amount of time? Probably. But FedEx hooked me with their commercial because they chose to highlight the excitement that comes with anticipating a package. What result can you highlight about your business that will make your potential customers feel something? In this episode, I'll challenge you to answer these questions about your business: What makes your product unique? What makes your services unique? Why should someone buy from you instead of your competition? If you don't know the answers to these questions, you're missing out on sales. You're missing sales because if you don't answer these questions in your marketing, your customers sure won't know the answers, either! Claiming Your Unique Value Proposition Now, your unique selling proposition doesn't have to be something unique to only you-in fact, it probably won't be. My guest this week understands that and has marketed her business brilliantly. Megan Tamte is the co-founder and co-CEO of Evereve, a retail fashion and styling company and one of my favorite stores. Evereve's tagline is "Dress like a mom." Just think about that for a minute. How many stores and boutiques and online clothing companies sell clothes for women? How many sell for moms, specifically? There are probably thousands or even millions, right? But Megan chose to claim it. Her marketing lets people know that...
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