Info

Christy Wright Podcast Channel

Hey, I’m Christy Wright, and this is my podcast channel. I’m a best-selling author, keynote speaker and business coach. I’m also a mom to three kids, a dog, and a hamster that I regrettably agreed to get my oldest son for his birthday. Most of all, I’m a storyteller and teacher. I love using stories to give you practical advice to grow in every area of your life. Whether you need encouragement in your life, practical advice for your business, or hope for your faith, you’re in the right place. Every Monday, you can start your week with my faith-based show, Get Your Hopes Up, as I show you how to get to know God, get closer to Him and get your hopes up again. And every Tuesday, you can learn how to build, run and grow your business with my new show, Business Bootcamp, where I give you the practical steps you want and the tough love truth you need to succeed in business. Whether you’re a loyal subscriber that’s been with me since the Business Boutique days in 2015, or you aren’t even sure how you ended up on this channel, I’m glad you’re here. And I hope you find the hope and help you’re looking for. For more encouragement in life, faith and business, check out ChristyWright.com.
RSS Feed Subscribe in Apple Podcasts
Christy Wright Podcast Channel
2024
February
January


2023
December
November
October


2022
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July


Categories

All Episodes
Archives
Categories
Now displaying: February, 2019
Feb 19, 2019
A few months ago, I read a very interesting article in The Washington Post about a researcher who studied 400,000 knitters. She was learning about my favorite topic: how these women turned their hobby of knitting into a business. She discovered an interesting phenomenon that I've actually witnessed for years now through Business Boutique. Before I launched Business Boutique, I conducted my own research on women with businesses. I noticed an interesting theme: When it comes to turning your hobby into a business, a sense of community plays a key role in women doing it scared. When we have camaraderie and support, when we can lock arms with other women and do it together, we're more likely to launch the business we've been dreaming about. Related: How to Face Your Fears and Do It Scared This woman's research reiterated that reality. From the 403,168 individual knitters she studied from 2007 to 2014, the ones who joined a group to craft socially were 25% more likely to start a business.(1) When asked what it was that transformed these women from pattern makers to pattern sellers, the most common answer was that someone they knew had encouraged them to sell their work: Many had already been modifying patterns and designing their own yarn gnomes and cat costumes, but until they heard from others, they lacked the confidence to step out on their own.(2) I was blown away by this. Not because I had never heard of this phenomenon before (my own research proved it), but because this principle of needing community is still true in a specific industry like knitting and on a massive scale like a study of 400,000 people. There's no doubt that entrepreneurship can be intimidating and lonely. But that's where the power of building community comes in. I see this every single year at our Business Boutique events. When you bring 3,000 women together from all over the country who work in all types of industries and are in different stages of business, there is a special bond created. Here's what happens: These women walk into the room with all kinds of feelings, fears and questions about their businesses, and they think they're the only ones who feel that way. But once they hear the speakers on stage and connect with other women struggling with the same things, they realize, I'm not so crazy after all. Community opens our eyes to the truth, gives us the confidence and support we need to take the next step, and cultivates a place to belong. It's everything we need to stop letting fear hold us back from making our dreams a reality. Related: How to Push Past Your Comfort Zone and Try Something New The Three Types of Community You Need  No matter what stage of business you're in, if you don't have a community around you, I want you to make building one or getting into one a top priority this month. You should be a part of three different types of communities: 1. People in Your Shoes This means people walking in the same shoes as you are or those in the same type of industry or business you're in. When you come together, you feel a unique connection that you wouldn't feel with someone in a completely different business. This will be your network of people who understand exactly what it's like to do what you do. When you get together to knowledge-share with this group, you exchange very specific advice on things like: handling difficult customers best practices, policies to protect yourself and vendor recommendations marketing strategies specific to your target market managing the seasonality of your business 2. People in Other Shoes This is a group of people who have different perspectives from you because they work in different industries. It is so beneficial to have this community, because oftentimes, we get too close to our business. We can get so deep in the weeds that we truly can't see the forest for the trees. But when you seek support from those...
Feb 5, 2019
When I was pregnant with my first child, we were so excited to find out the gender. When we learned we were having a boy, we immediately started brainstorming cute boy names and colors and themes for his nursery. We even bought outfits­. There were so many things we could plan, build and create because of that one piece of information. Believe it or not, this same scenario is true for business too. There is one piece of information that can and does dictate every other decision you make: the problem you solve. Related: The One Thing All Businesses Must Have While knowing the problem you solve is crucial to success, too many companies operate for years before they ever figure it out. Many of you started your business from a hobby. It's a great strategy. But when it's a hobby, it only serves you. Once you turn your hobby into a business, it needs to solve a problem for someone else. Before I go any further, please don't get intimidated by the word problem. Just because you create hair bows or paint canvases doesn't mean you're not solving a real issue. Too many people think that because they're not doing something people need, they're not solving an actual problem. Here's the truth: No matter what you do, your product does solve an issue. You might just have to dig a little deeper to find the problem your business can solve. Related: How Jessica Turned Her Problem Into $70K For example, if you make hair bows, you're solving a problem for parents who want their daughter's hair accessories to match their outfits. You're also solving a problem for the countless little girls who don't grow hair until they're toddlers. Their parents no longer need to clarify whether their baby is a boy or a girl because she's wearing an adorable bow on her head. I know my mother was grateful for hair bows when I was a bald baby! That's a real problem you solve! Or, in the other example, you create custom paintings. You're solving a problem for people who don't want to purchase art for their home from a big-box store. There are those who want a one-of-a-kind piece of art with a personal story behind it. And guess what? That's what you offer. When you identify the problem you solve in your business, you learn so many other important pieces of information as well. 3 Things You Learn When You Identify the Problem Your Business Solves  1. Your Target Market Your target market is the group of people who have the problem you solve. You can't identify that group if you don't know their pain points, what they struggle with, and what they're looking for. When you identify the problem you solve, you know exactly who to market your product or service to. You no longer waste time and money trying to sell to people who aren't interested in what you have to offer! 2. Your Value Proposition Identifying the problem also gives you your basis for figuring out how much your product or service is worth. This is the foundation and justification for how much to charge. Why does your product or service cost that specific amount? Well, it's because you solve this specific problem. Oh, and by the way, the problem you solve is the only thing your market cares about. The only reason they will pay you is because you solve a problem for them. 3. Your Marketing Language Your customers' pain points should be exactly what you talk about in all of your messaging. Whether you're writing marketing copy for your website, creating brochures for a trade show, or making connections at a networking event, the problem you solve should be the main thing you talk about because that's all your customers care about. Related: The Basics of Building Your First Website If you've been running your business for a while, don't think this exercise doesn't apply to you. No matter how long you've been in business, I want you to take all of your marketing messaging and run it through this filter: Does this...
1