Aug 21, 2018
This week's podcast episode is going to help you simply your life and business. The stress of chaotic schedules and spaces keeps us from living effectively. I know for me a few practical tips can make all the difference. Our guest this week has personally helped me simplify my own life through simple, easy-to-do daily changes. One small change got me thinking beyond my personal life to business. I can't wait to share a few tips to simplify your business today! Five Ways to Simplify Your Business 1. Simplify Your Paperwork In addition to a laundry mountain, I have mail mountain. It piles up high for weeks or months until I finally address it and sort it into neat stacks. What if we had permanent stacks? What if there were permanent places where those things go? What if we created, like my friend April Perry calls it, a Command Center? You probably already know the main categories of paperwork you encounter throughout the month in your business. Just start there. Do a little bit of work on the front end, and create spaces to sort your paperwork as it comes in! Whether it's your email inbox, your computer desktop, or a few literal spaces, this strategy is going to help reduce stress in the long run. 2. Simplify Your Workspace When my husband Matt and I were planning our wedding and had a larger invitation list than our budget would allow, our wedding planner provided us with a challenge: cut 10%. We eliminated 10% of our list by eliminating from each category. The same challenge can be applied to your workspace. What if you cut a percentage of what was there? Let's say 30%. Go into your work space and choose 30% of the items taking up space to sort, store, or throw away. Junk, clutter, and the seventeen pieces of artwork from your children are overwhelming your space. It's time to approach your workspace with an elimination mindset. Imagine creating a workspace you actually want to work in. You'll enjoy your work more when you've created a space that you love. Related: How to Have More Time 3. Simplify Your Product or Service Offerings When it comes to your customers, less is more. In products, design, and content, it's important to create clarity. If it's complicated to you, it's even more complicated to your customers. You want to make sure you have a clear path for your customers. A million options with a million varieties is not clear for your customers. It's overwhelming. Research shows the more options you give people, the less likely they are to buy. People do better with limited options. Get rid of anything in your product offerings that wastes space, doesn't sell, you don't enjoy making, or has a horrible profit margin. You'll leave more space and fewer options for your customers to actually buy what they want. 4. Simplify Your Website Just like with your product offerings, your website needs to be simple and clear for your customers. My friend Donald Miller says, "People don't buy the best products and services; they buy those they understand the quickest." People understand the fastest when you give them a few simple words. Everything needs to have a purpose and a point-every tab, landing page, and product description. If it doesn't, it doesn't need to be there. When I'm writing a talk, I challenge myself to write the "one sentence." What's the one thing I want people to know? Then everything I say points back to that one thing. Your website should be just like that! Your website is a source of communication with your customers. Make it as clear as possible. What landing page, words, or images are not the most important things you want your customer to know? What words are confusing? What words are a distraction? 5. Simplify Your Schedule Similar to your workspace, you can approach your schedule with an elimination mindset. Set a goal and take a percentage right off the top. It's time to find some margin, and the best way...